New YouTube distribution agreement expands on longstanding relationship between WildBrain and the LEGO Group, which also includes content production and TV broadcast
Toronto & London – December 17, 2024 – WildBrain, a global leader in kids’ and family entertainment, is partnering with the LEGO Group to bring the highly popular franchises, LEGO® Friends, LEGO® City, LEGO® NINJAGO® and LEGO® DREAMZzz™ to its leading YouTube network globally through its popular hub channels. WildBrain is the first YouTube distribution partner for the content outside of LEGO’s own channels, continuing to strategically expand engagement with more and more fans around the world. This new agreement marks the expansion of a longstanding strong relationship between WildBrain and the LEGO Group across animation production and television broadcast.
Fan-favorite LEGO content from dozens of seasons began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months. Part of WildBrain’s extensive YouTube network, the hub channels deliver content to audiences based on themes, demographics and languages. Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately 5 billion minutes.
As part of WildBrain’s larger relationship with LEGO, it has previously created award-winning series at its state-of-the-art Vancouver animation studio in 2D and CG, including LEGO Friends, LEGO DREAMZzz, LEGO Monkie Kid™ and LEGO NINJAGO, including NINJAGO: Dragons Rising released in 2023. WildBrain also broadcasts LEGO Friends, LEGO City and LEGO DREAMZzz on its TV channels in Canada.
Jay Shah, Head of Global Content Distribution at the LEGO Group, said: “We’re excited to partner with WildBrain, bringing some of our most beloved franchises including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO to new audiences across their digital platforms.”
Kate Smith, EVP, Audience Engagement at WildBrain, said: “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.
For more information, please contact:
Aimée Norman at Liberi Consulting, external PR for WildBrain
+44 (0) 7957 564 050
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com