WildBrain announces that production on Finding Her Edge (8 x 44’), an original new live-action series for Netflix and Family Channel, commenced in mid-February 2025 in Barrie and Orillia, Ontario, and surrounding communities.
A teen romance set in the glamourous world of figure skating, Finding Her Edge is based on best-selling author Jennifer Iacopelli’s novel of the same name and inspired by Jane Austen’s Persuasion.
Synopsis: Finding Her Edge follows three sisters who are heirs to a struggling figure skating dynasty. While middle sister Adriana trains for the World Championships with new partner Brayden, she still harbours feelings for her first love and former partner, Freddie. Her life becomes more complicated when she and Brayden pretend to be a couple off the ice so they can land a sponsorship to keep the financially struggling Russo rink afloat.
Showrunner and Executive Producer: Jeff Norton (Geek Girl, The Small Hand).
Executive Producers: Josh Scherba, Stephanie Betts and Angela Boudreault for WildBrain.
Directors: Shamim Sarif (You, The Way Home) and Jacqueline Pepall (Horrible Histories, Goldie’s Oldies).
Writers: Shelley Scarrow as head writer (Wynonna Earp, Degrassi: The Next Generation), Sabrina Sherif (The Summer I Turned Pretty, Wild Cards), Jeff Norton and Jacqueline Pepall.
Key cast: Madelyn Keys (A Mother’s Life, The Exchange) as Adriana Russo, Harmon Walsh (Gossip Girl, Murdoch Mysteries) as Will Russo, Alexandra Beaton (Overcompensating, Luckiest Girl Alive) as Elise Russo, Cale Ambrozic (Hotel Cocaine, We Were Liars) as Brayden Elliot, Olly Atkins (Percy Jackson and The Olympians, The Casket Girls) as Freddie O’Connell, Meredith Forlenza (Law & Order Toronto: Criminal Intent, Blindspot) as Camille St-Denis, Alice Malakhov (Anne With an E, Reverse 1999) as Maria Russo, Niko Ceci (I Woke Up a Vampire, Odd Squad) as Charlie Monroe, and Millie Davis (The Umbrella Academy, Wonder) as Riley Monroe.
Additional cast: Sean Miko Chen (Tiger Mom), Yona Epstein-Roth (The Boys), Miley Haik (Out of My Mind), Aidan Shaw (Locke & Key), and Nicole Volossetski (Mistletoe Murders).
Quotes:
Jeff Norton stated: “It’s an incredible privilege to bring Jennifer Iacopelli’s Jane Austen-inspired novel to the screen. From the compelling scripts to the mesmerizing performances, we are crafting Finding Her Edge to be an utterly engrossing drama that will delight and inspire audiences around the world with its story of love, dedication, sacrifice, and redemption.”
Angela Boudreault, VP, Live Action, for WildBrain, said: “We’re excited to have begun production in local communities on this wonderful new series for Netflix and Family Channel. We’ve brought together an exceptionally gifted and diverse team, featuring strong female writers and directors, as well as an incredibly talented cast. We’re confident Finding Her Edge will captivate teen audiences everywhere.”
For more information, please contact:
Sue Baldaro, Unit Publicist, Finding Her Edge
647-802-0739
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.