Toronto & London – March 18, 2025 – WildBrain, a global leader in kids’ and family entertainment, is pleased to announce that it has joined the Youth Digital Wellbeing Initiative, reflecting an important commitment to the safety and wellbeing of kids in the digital sphere, launched today by YouTube and industry peers. Click here to read the blog post from YouTube.
Josh Scherba, WildBrain President and CEO, said: “As a kids’ and family entertainment company, we take the safety and development of kids seriously at WildBrain. Our extensive COPPA- and CARU-compliant YouTube network provides kids with a safe space for viewing premium-quality shows in a curated environment that parents and caregivers can trust.
“As a global company, with distribution and production operations delivering content to kids all across today’s media landscape, we are pleased to join the Youth Digital Wellbeing Initiative, alongside our partners at YouTube and industry peers, reflecting standards that ensure kids and families can enjoy high-quality, diverse, and enriching entertainment content in a safe digital environment.”
A Shared Vision for Youth Digital Wellbeing
The power of online content to educate, entertain, and connect young people is undeniable. To maximize this potential, it’s crucial to harness the strength and impact of local companies leading in content development and distribution for kids and teens.
That’s why the Youth Digital Wellbeing Initiative is bringing together market leaders from around the globe to support a unified vision for the development of high quality, age-appropriate content that can have a positive impact on young people’s lives.
We are committed to positively shaping the online content experiences of young users, not only by promoting healthy and enriching content for youth, but also actively limiting the reach of low-quality content. This work includes enabling greater access to content that promotes media literacy and digital citizenship, fosters learning in and outside of the classroom, and supports development and wellbeing.
Through responsible product design and content creation tailored to local needs, we will collaboratively advance the following vision to raise industry standards and positively shape the online experiences of youth around the world, across a diverse set of languages.
Empower Youth with Age-Appropriate Choices & Protect Against Online Harms
Consider the unique developmental needs of kids and teens from the outset of product design and content development to protect and empower a diverse population of youth.
Set age-appropriate defaults, where applicable, for sexually explicit content and graphic violence, in line with existing standards and reflective of educational, documentary, scientific and artistic context.
Invest in research-backed resources for families and parents, inclusive of media literacy and digital citizenship.
Promote Youth Wellbeing & High-Quality Content
Support the development and accessibility of high-quality, age-appropriate content that is enriching, engaging, and inspiring.
Where relevant, enable settings and offer controls that support healthy screen time for youth.
Point youth toward crisis resources when viewing content that may include the discussion of sensitive mental health topics such as suicide and self-harm.
Implement content safeguards for youth by limiting exposure to low quality, potentially harmful content.
For more information, please contact:
Aimée Norman at Liberi Consulting, external PR for WildBrain
+44 (0) 7957 564 050
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.