Witkowski brings deep experience in building and implementing strategies to drive engagement for leading brands through digital advertising and integration strategies
Toronto – January 7, 2025 – WildBrain, a global leader in kids’ and family entertainment, has appointed advertising executive Emma Witkowski to the position of Vice President, Media Solutions. In this newly created role, Witkowski will lead WildBrain’s Media Solutions team, driving advertising sales for the company’s large global inventory across digital platforms including YouTube, FAST and AVOD, as well as brand integrations on gaming platforms such as Roblox and Fortnite. WildBrain’s Media Solutions team is part of its Audience Engagement pillar, which excels at connecting content with families across the globe. Based in Los Angeles, Witkowski began in the role in December 2024, reporting to Kate Smith, Executive Vice President, Audience Engagement.
Witkowski brings over 20 years’ experience as a marketing and advertising executive. Most recently, she was Global Head of Strategy and Client Success at Moonbug Entertainment, where she was responsible for building and scaling their brand partnerships business. In prior roles, Witkowski has led teams to develop and implement revenue-growth strategies in advertising and brand partnerships for some of today’s most notable brands and digital companies, including Apple, Sony Pictures, Lionsgate, Facebook, PlayStation and more. She has held senior positions delivering innovative digital campaigns and best-in-class buying strategies for numerous leading agencies and advertising companies, including Mindshare and Manning Gottlieb OMD.
Smith said: “WildBrain’s Media Solutions delivers deep expertise and capabilities in advertising, empowering brands and media agencies to engage audiences. The team has done a tremendous job driving results for top brands, and under Emma’s leadership, I’m confident we will see accelerated growth in this area of our business. Emma is a respected and strategic leader in this field, and I know her wealth of knowledge and experience will make her a highly valuable addition to our team.”
Witkowski added: “WildBrain is the home of iconic brands loved by both kids and their parents. The legacies of these brands invoke nostalgia, creating bonding moments for families through enjoyable viewing experiences. WildBrain’s breadth of premium content combined with its enormous scale offers a unique opportunity for advertisers to engage and connect with the families of today. I’m thrilled to be leading the Media Solutions team and look forward to growing this business as we collaborate with colleagues and brands to further engage kids and families everywhere they’re watching content and playing games.”
For more information, please contact:
Aimée Norman at Liberi Consulting, external PR for WildBrain
+44 (0) 7957 564 050
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.