W!LDBRAIN, Inc. - Press Releases

W!LDBRAIN And The Magic Store Sign Rdf Rights To Distribute Preschool Series YO GABBA GABBA! Globally

Industry Leader To Manage Distribution of Free and Pay Television Rights, Home Video/DVD Rights and Licensing and Merchandising Rights For YO GABBA GABBA! Series, Produced by The Magic Store and W!LDBRAIN

SAN FRANCISCO, CA – February 7, 2007 – Award-winning entertainment company W!LDBRAIN and The Magic Store announced today that they have entered into a world-wide strategic partnership with RDF Rights (RDFR) to distribute the half-hour children’s entertainment series YO GABBA GABBA! globally. RDFR, part of the RDF Media Group, has been signed as distributor of international television and DVD rights as well as being appointed as international licensing and merchandising representative. This partnership will bring to life the world of YO GABBA GABBA! for children around the globe through products including books, home video/DVD, CDs, furnishings, apparel and accessories.

Produced by The Magic Store and W!LDBRAIN, the hip and highly anticipated children’s series YO GABBA GABBA! will commence production in April. The show, infused with a retro style and beat-driven music, highlights simple life lessons and universal experiences in the lives of preschoolers. YO GABBA GABBA! will star Host DJ Lance Rock (Lance Robertson) and features animated segments, real kids and special guests in addition to a vibrant world of puppet characters. Muno the red Cyclops, Foofa the pink flower bubble, Brobee the green little one, Toodee the blue cat-dragon and Plex the robot are all ready to sing, play and dance along with preschoolers at home – as soon as they hear the magic words, "YO GABBA GABBA!"

The RDFR deal follows the news of W!LDBRAIN and The Magic Store’s broadcast deal with Nick Jr. Twenty episodes of YO GABBA GABBA! have already been picked-up by Nick Jr., the number one entertainment network for kids, which has slated the live-action, magazine-style series to premiere in the U.S. in Fall 2007.

"RDF Rights is a key brand partner in the global expansion of this extraordinary preschool series," said Charles Rivkin, President and CEO of W!LDBRAIN. "We are excited to be working with such a creative and innovative company who will help ensure that YO GABBA GABBA! will be enjoyed by children around the world."

RDFR will handle sales of all free television rights outside North America and all pay television sales and home video/DVD rights outside of the U.S., U.K., Ireland and Italy, where deals are in advanced negotiation. RDFR will also manage licensing and merchandising rights for YO GABBA GABBA! in categories such as apparel, home furnishings, music and publishing rights outside of North America. The deal was brokered for RDFR by Angus Fletcher of Snow River Media.

"YO GABBA GABBA! is a wonderfully creative and innovative new preschool series that will resonate with young, and not so young, audiences around the world," said Nigel Pickard, Director of Family Entertainment at RDF "Our association with YO GABBA GABBA! launches RDF Family Entertainment into the global kid's market and we couldn't be more delighted to be working with W!LDBRAIN and The Magic Store."

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Founded in 1994, W!LDBRAIN (www.wildbrain.com) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its creative team have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards including an Annie for its computer graphics short film Hubert’s Brain and currently has a number of film projects in development. In television, the studio has produced an exceptional slate of original work, including the hit series YO GABBA GABBA!, airing weekly on Nick Jr.,

Nickelodeon’s award-winning programming block for pre-schoolers and Higglytown Heroes, the top-rated and critically acclaimed animated series airing daily on the Disney Channel. As one of the nation’s foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands and developing cutting-edge spots for leading companies including The Coca-Cola Company, Honda, Kraft and Nike. Additionally, W!LDBRAIN creates and distributes collectible merchandise through its subsidiary Kidrobot, planet Earth’s premier creator and retailer of limited edition toys, clothing, mini-figures, artwork and books.