W!LDBRAIN And The Magic Store Sign Rdf Rights To Distribute Preschool Series YO GABBA GABBA! Globally
Industry Leader To Manage Distribution of Free and Pay Television Rights, Home Video/DVD Rights and Licensing and Merchandising Rights For YO GABBA GABBA! Series, Produced by The Magic Store and W!LDBRAIN
SAN FRANCISCO, CA – February 7, 2007 – Award-winning entertainment company W!LDBRAIN and The Magic Store announced today that they have entered into a world-wide strategic partnership with RDF Rights (RDFR) to distribute the half-hour children’s entertainment series YO GABBA GABBA! globally. RDFR, part of the RDF Media Group, has been signed as distributor of international television and DVD rights as well as being appointed as international licensing and merchandising representative. This partnership will bring to life the world of YO GABBA GABBA! for children around the globe through products including books, home video/DVD, CDs, furnishings, apparel and accessories.
Produced by The Magic Store and W!LDBRAIN, the hip and highly anticipated children’s series YO GABBA GABBA! will commence production in April. The show, infused with a retro style and beat-driven music, highlights simple life lessons and universal experiences in the lives of preschoolers. YO GABBA GABBA! will star Host DJ Lance Rock (Lance Robertson) and features animated segments, real kids and special guests in addition to a vibrant world of puppet characters. Muno the red Cyclops, Foofa the pink flower bubble, Brobee the green little one, Toodee the blue cat-dragon and Plex the robot are all ready to sing, play and dance along with preschoolers at home – as soon as they hear the magic words, "YO GABBA GABBA!"
The RDFR deal follows the news of W!LDBRAIN and The Magic Store’s broadcast deal with Nick Jr. Twenty episodes of YO GABBA GABBA! have already been picked-up by Nick Jr., the number one entertainment network for kids, which has slated the live-action, magazine-style series to premiere in the U.S. in Fall 2007.
"RDF Rights is a key brand partner in the global expansion of this extraordinary preschool series," said Charles Rivkin, President and CEO of W!LDBRAIN. "We are excited to be working with such a creative and innovative company who will help ensure that YO GABBA GABBA! will be enjoyed by children around the world."
RDFR will handle sales of all free television rights outside North America and all pay television sales and home video/DVD rights outside of the U.S., U.K., Ireland and Italy, where deals are in advanced negotiation. RDFR will also manage licensing and merchandising rights for YO GABBA GABBA! in categories such as apparel, home furnishings, music and publishing rights outside of North America. The deal was brokered for RDFR by Angus Fletcher of Snow River Media.
"YO GABBA GABBA! is a wonderfully creative and innovative new preschool series that will resonate with young, and not so young, audiences around the world," said Nigel Pickard, Director of Family Entertainment at RDF "Our association with YO GABBA GABBA! launches RDF Family Entertainment into the global kid's market and we couldn't be more delighted to be working with W!LDBRAIN and The Magic Store."